In a world where customers switch between real-life interactions and digital browsing without skipping a beat, your brand needs to show up strong — everywhere. For small local businesses, this means more than just having a nice logo or a pretty shopfront.

Your brand isn’t just a logo or a colour palette. It’s the emotional connection people have with your business before they even know what you do. In this article, I share a real-life moment from my local high street, explore the deeper meaning of branding, and explain why connection always beats perfection.

AI isn’t the enemy—stagnation is. Instead of resisting change, why not befriend it? Maybe even take it to the pub and see what it can teach us.

You might see yourself as someone who overthinks second-guesses and spends way too long nudging pixels into place. Meanwhile, others see you as talented and capable, and somehow have it all together.

Scale Back! Bigger isn’t always better.